When starting your own business, establishing your brand is one of the most exciting and overwhelming processes you may go through. Not only do you want to make sure your brand encompasses your passions, but you also want to ensure it’s pleasing to the eye and expresses your company’s values and mission. When starting to develop Write it Right Communications LLC, I found the following free and affordable resources extremely helpful.
Finding the right color palette for your business can make or break your brand. Whether you realize it or not, certain color themes can invoke emotions from your audience. Coolors.co is a free online resource that helps you choose the right color scheme for your company. They allow you to choose from pre-generated color palettes or create your own color scheme based on images you like. Not only do they give you the HEX, RBG, etc. to accurately select your desired color across all platforms, but they also allow you to export your palette with color variations for easy access and easy branding.
HubSpot is one of the most popular online marketing platforms available today. That being said, many people don’t realize how many free resources are available on their websites. HubSpot houses an entire education section that provides free certifications, online courses, blogs, and other resources that help up-and-coming businesses better establish their brand and marketing strategies. One of the greatest free resources I got from HubSpot was my email signature. It’s a small detail, but this free generator gave me the opportunity to make my company emails more professional and branded with my company’s logo.
When it came to designing my logo, I realized that I was going to need some help. I’m not the most gifted when it comes to Adobe Photoshop and I knew I wanted something custom-made. That’s when I turned to hire a freelancer off of Fiverr. Getting a freelancer to design my logo for me not only helped me get the professional and crisp design I desired, but it also helped me to support another free agent like myself. Not to mention, I was able to get my logo designed within three days for a very affordable price.
Did I mention I’m not very gifted when it comes to Photoshop? Thankfully, Canva is available to help me and all other small business owners with all of our graphic design needs. Canva is an online platform that allows people to create custom graphics with an easy-to-use drag and drop features. Canva can be a free online resource for basic designs and downloads or can be upgraded to allow unrestricted access for a minimal monthly fee. With Canva, you can design your very own branded newsletters, flyers, email templates, and more!
5. Social Media Management Services
Making sure your brand stays consistent across all platforms can be overwhelming. Everything needs to match on Facebook, Instagram, Twitter, YouTube, Pinterest, and any other social media platform you may use. Maintaining a recognizable brand across all of your social media platforms and print materials can be frustrating, which is why professionals are available to help you. Write it Right Communications LLC is one of the most affordable social media management companies in South Florida, and we’re happy to offer our services to up-and-coming or well-established businesses across the nation. Everything starts with a free consultation with our owner and founder, Sarah Schick. The rest is easy.
Contact us today to schedule your free one-on-one consultation with Write it Right Communications LLC at your convenience. Our founder will be happy to sit down with you, discuss your current concerns, and develop a fully personalized social media management plan to help you achieve your ultimate desired goals. For a limited time only, we’re also offering our new clients half off their first month of services.